Marketing and Sales

The results of Print+Promo's 2012 top suppliers list taught us to anticipate the unexpected. We saw positive and negative changes alike.

Control Printing Group, a leading Midwest provider of custom branded print and promotional products, and product fulfillment services, has changed its name to Control Group, effective Oct. 8, 2012.

Sales presentations can be quite stressful, especially for those who have a “me, me, me” mentality. Throw in the residual effects of a recession and increased pressure from your boss to generate additional revenue, and the entire process becomes even more overwhelming.

Lakewood, New Jersey-based Astor Chocolate has hired Charles G. Duggan II, MAS, as national accounts manager – corporate sales division. In this new role, Duggan will be responsible for growing revenue through wider distribution of Astor chocolate gifts and giveaway items through the company’s distributor partners.

Partner selling is a logical approach to selling in today's electronically connected world. We all like to do business with people we know and trust.

Social Media. It might seem frustrating, ephemeral and ludicrously inefficient, but underneath all the suffering, there’s definite sales potential.

“Put that coffee down. Coffee is for closers only.” The immortal words of Blake from the movie “Glengarry Glen Ross,” are a prime example of just how serious this end-of-year rush is.

With toddlers running around our homes, we're always reminded how important packaging is.

Like most kids their age, when a box arrives, our one-year-olds often obsess over the wrapping—and completely ignore the gift inside. While we adults usually want what's inside the box, we're usually just as enticed by good packaging.

And there's no denying that the first thing a customer will notice is your packaging. So how do you create smart, branded packaging that is attractive and also conveys your company's message?

Butler, Wisconsin-based Western States Envelope & Label is a proud supporter of the new Print Apply iPhone app, which means it’s free through a special link.

The first time I noticed a QR code, I was in a restaurant. The place had a self-serve soda fountain, and the code was on the side of one of the paper beverage cups.