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Sales presentations can be quite stressful, especially for those who have a “me, me, me” mentality. Throw in the residual effects of a recession and increased pressure from your boss to generate additional revenue, and the entire process becomes even more overwhelming. There’s no need to panic just yet—a simple evaluation and possible retooling of your own selling strategies only may be required. Before setting up your next meeting or calling a prospective client, try some of these techniques to create an effective presentation that positively impacts the bottom line.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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