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Potential (and even existing) clients want to know more about the person on the opposite end of their business dealings. “If you’re selling online, provide turnaround times. Furthermore, discuss any safety initiatives that you have in place so if a company is selling items for children and there are certain consumer product safety guidelines distributors should be adhering to, that should be on their website,” Marcus said. “I recommend every website have an FAQ page, and that helps a lot with distance selling. Talk about overruns and underruns and normal delivery times and product proofs—things like that. Also, any kind of guarantees you may have.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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