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2. EARN THEIR TRUST
Goal: Show customers who you are and what your company is about.
Of course, it’s preferable to get face time with a client because you can gauge their mood and pick up cues from them that would go unnoticed when selling online or from a distance. But salespeople constantly have to prepare for the unexpected, and this is where your own site can enhance relationships.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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