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“A great sales presentation is one where it is clear that the presenter has done his or her own research on my company or needs,” Wittenberg stated. “I also love it when they have personalized it in some way for me or my company. ... And, of course, I always love a good leave behind (like a promotional product) that they have customized with our name or company logo.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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