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“Engagement is the name of the game now with your clients because they can find out so much about you,” Marcus added. “So being on social media you need to have some kind of monitoring system in place to see what people are saying about you.”
4. BE ENGAGING
Goal: Design a presentation or make a pitch to get the attention you want.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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