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Kris Wittenberg, president and CEO of SayNoMore! Promotions, Eagle, Colo., said salespeople commonly fall into the trap of talking too much and not listening enough. “If I were on the receiving end of a bad sales call, I would go on with my life and not really consider that product or service again—unless it was a proprietary one I really needed, and planned to continue the relationship. In this case, I would probably let the salesperson know where [he or she] fell short,” she remarked.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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