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The question is: Why? Perhaps obvious, the answer is: XYZ value is of specific use to us. A decal might be a great way to spread a message, but not if your customer wants to accomplish this through T-shirts. Therefore, the size and imprint area of a sign will be met with indifference. Instead, talk available sizes and colors, imprint area for the shirt, fabrics, etc. Learn more about the end use of the shirt and go from there.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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