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Second, if you’re leaving a message, make it benefit-oriented. “If you’re trying to sell to the safety director of the company, you could say something like: ‘Our company helped save 50 percent off workman’s comp claims and we increased productivity by 20 percent with the safety incentive program we set up. Would you be interested in hearing about how we can do something similar for you,” Marcus recommended.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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