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Wittenberg shared Marcus’ opinions on cold calls. “I just think our industry is so competitive and our customers have so many people calling on them. If I do not have at least a warm lead, I won’t call on someone,” she said.
Finally, be respectful when following up. Wittenberg, a seasoned veteran, continues to improve upon this skill. Consistent follow-up results in more business. But she always remains mindful of time. “It is important that the follow up be strategic, creative, useful to the client/prospect and not annoying. Nobody likes a pest,” Wittenberg concluded.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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