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When putting together a presentation, resist the urge to throw together pre-existing PowerPoint slides. Instead, create a presentation that tells a story with a definitive beginning, middle and end. Outlining your story before presenting the final draft can be helpful. Some people panic when they are forced to argue their case, so they often overcompensate by providing disjointed data. Be compelling, creative and speak in your authentic voice.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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