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Marcus suggested keeping videos to one minute—1.5 minutes at the most. If you are able to get your point across in less time, then do so. “Don’t go on and on and on or you will lose people,” she warned. “And if you’re not a professional at videos, I would rely on the suppliers that already have the videos done and use them.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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