Marketing and Sales

The new year can represent a clean slate or a do-over of sorts. Ambitious resolutions are made—the kind that involve treadmills and self-reflection. The success rate is uncertain.

Andrews Decal Company recently announced the rebranding of its company to Gallas Label & Decal. The name change reflects the ongoing leadership that helped the label printer prosper for more than 65 years.

Successful organizations recognize the power of branding and work hard to develop their brand through effective communications.

Opportunity can find us when we least expect it. When it happened to D. Todd Mellon, CEO/president, Prime Business Solutions/The Ampersand Group, he was smart enough to recognize it and turn it into a prosperous career.

From T-shirts and outerwear to color trends and how to stay on budget—we’ve covered it all. Looking to learn the ways of decorated apparel? Check out this collection of some of our best pointers below.

Hold on, friends, because we’re in the home stretch. The New Year will be here before you know it. And wouldn’t it be nice to start 2013 off on the right social media foot?

Lisa Barone, vice president of strategy at Overit, shares five pointers to boost your social efforts over the next 12 months.

Dan Whitehead has joined Proforma as the chief sales officer, serving as a strategic advisor to its Million Dollar and Multi-Million Dollar Member Owners.

The print industry lost a long-time member and supporter on November 30 with the unexpected passing of Mark Bonacorso, president of PR and marketing firm Media Ink. He was 58.

My brother-in-law recently opened a restaurant and is now learning what it means to be “in the weeds.” For those of you unfamiliar with this expression, it means you are crazy busy and working at a bionic pace.

Proforma, headquartered in Cleveland, announced a record-breaking sales month with its member owners reporting more than $35 million in sales in October.