Marketing and Sales

Branding Like a Boss:
March 1, 2013

The indelible Swoosh. The Golden Arches. The bitten apple. Companies with less manpower and lower budgets hope to achieve even a fraction of the brand equity of Nike, McDonald's and Apple.

Eyes Wide Open
March 1, 2013

The big wheel of business has turned a million times over since Johannes Gutenberg spearheaded the printing movement. Many recognized opportunity and seized it. 

How Competent is Your Organization?
March 1, 2013

The rapidly changing world has had a dramatic impact on all businesses—print and promo industry included. But while some companies complain, others are taking advantage of these changes.

Goal-Getter
March 1, 2013

Oftentimes, even the sharpest eye can't decode the hodgepodge of notes found on college bulletin boards. But Bob Levitt was able to cut through the clutter, which ultimately jumpstarted his career.

Mind the Generational Gap
March 1, 2013

Tensions are brewing in the office. The generation gap continues to widen, and although this isn't West Side Story—with a choreographed musical brawl between Baby Boomers, Generation Xers and Millennials (aka Generation Y)—the stage has been set. 

Simply Epic: The Growing List of Overused Buzzwords
February 26, 2013

Companies across the board have built quite the collection of buzzwords over the years. When a phrase becomes obsolete, it’s immediately replaced with something better—or in market speak, “the next big thing.”

PSDA’s Distributor Solutions Expo is Coming Soon
February 26, 2013

In case you haven’t heard, PSDA’s premier show has a new name: Distributor Solutions Expo. Open to all distributors and resellers in print, marketing and business communications, attendees will experience two comprehensive days of education sessions and networking opportunities.

Prime Line Launches Prime Fresh Program
February 26, 2013

Prime Line, located in Bridgeport, Conn., announced that it is introducing new items every month throughout 2013 as part of the company's Prime Fresh program.