Marketing and Sales

By now you’ve all heard the news I presume. The news from the United States Postal Service that they will stop delivering first class mail on Saturdays starting this August. Whether this means an increase in other channels such as email, mobile, radio and so on, is obviously not known, yet.

Rest assured though marketers across the country, those who currently included direct mail as part of their integrated marketing strategy, are busy making plans for the switch.

A growing number of companies in the commercial printing world are dialing down their use of trade shows as part of their marketing efforts.

“We’re in a world of information,” said Jon Levine, Xerox vice president of global experiential marketing. “The customer has all the control right now. What were trying to do is build advocates for our brand. The idea is, we have to reach our customers in different ways. The efficient way to do that might not be trade shows.”

Carlson Craft, the printing and promotional products supplier based in North Mankato, Minn., unveiled a redesigned logo in January 2013.

Wise President and CEO Bill Prettyman has ink running through his veins. A fourth-generation printer, Prettyman continues to uphold his family’s legacy in an industry that put them in the headlines.

My objective as a consultant and in this column is to change our way of thinking from being goal oriented to being growth oriented.

Tired of getting beat up on price? Tired of losing clients to web stores, manufacturers who sell direct and competitors who seem able to undercut you at will? Maybe it's time to reconsider the role price plays in your business.

A few weeks back my girlfriend picked up a neat promotional mug as part of a restaurant rewards program. I thought the mug and program might be of interest to you guys, so here's a real quick rundown.

WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, reported $100 million in 2012 revenue—its highest annual revenue in the company’s 23-year history.

The Flesh Company announced the addition of two new regional sales managers. Bernie Emmons will be responsible for sales in Arkansas, Louisiana, Mississippi, Oklahoma and Texas.

Dover, New Hampshire-based Relyco, a leading provider of value-added business printing and payment solutions, closed out a very successful 2012 with substantial sales and customer growth.