Marketing and Sales

Connect Marketing Strategies is proud to announce its formation as an Ohio LLC Corporation, located in the Greater Cleveland area. The company will provide print and promotional product procurement services, marketing solutions and e-commerce capabilities.

Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?

Nowadays, marketing and advertising your business is becoming more technical, literally. Technology is taking over the entire system, therefore making it necessary for you to utilize technology as well. Millions of people are using their smartphones to access websites, read blog posts, and get coupons or special deals for local businesses. By learning how to incorporate QR codes into your marketing method, you can reach more customers.

Rainmakers. Playmakers. All-star, irreplaceable sellers. Call them what you will, it all means the same thing: They're absolutely fantastic salespeople. They work the biggest clients, they close the most deals and they bring in the most money (both for the company and themselves). 

Print is getting a little help from its friends. Thanks to digital enhancements, including QR codes, augmented reality and social platforms, the printed piece is positioned to engage prospects from a cross-media perspective

It seems that nearly every week a printing or promotional company tells me the people they are calling on do not return messages. I hear this from sales staff, as well as executives and/or ownership

Fast Company released its 100 Most Creative People in Business this month. There is little industry crossover with these 100 people and their businesses; the companies or projects they have founded run the gamut from I.T. and medicine to retail and nonprofit.

From luxury eyewear to award-winning appliance manufacturers, new alliances continue to strengthen Rymax’s leading industry position.

Leadership. Companies rise by its success, languish by its mediocrity and fall by its failures. Being a good leader requires many different and hard-to-foster traits: intelligence, empathy, creativity, consistency, foresight, patience and more.

"Your brand is the magnet that draws consumers to your product or service," said Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. To help increase your brand magnetism, here are five rules of attraction:

1. Understand the value of designing your brand identity. "Make it a priority and find money to invest in it right away," agency co-founder Leslie Smolan said. "So many people have a business idea, ask their cousin to design a logo and say, 'That's my brand.' It's a mistake. Your brand often is the most important thing beyond the product itself."