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The Branding Agency Powered by Proforma, Richmond, Va., has partnered with a leading global supermarket chain to support its employee recruitment efforts. The annual spend, which is estimated at $1 million, will include...

Print+Promo, the Philadelphia-based leading source of business strategies for the distributor sales professional, today announced its 2017 Distributor Connect dates and locations. With Print+Promo’s Distributor Connect events a proven success in the industry, the demand for more continues. The 2017 dates are...

So, your client wants its brand to resonate with end-users. Well, luxury brands already have achieved that elite status with the brand recognition to go with it. So why not bring your client along for the ride? Co-branding a luxury brand product with your client’s name and logo can have a major impact...

Delta Apparel, Duluth, Ga., has acquired substantially all of the assets of Coast Apparel, Greenville, S.C. Coast Apparel started with just a men’s polo shirt, and has since expanded into a full line of traditional, sports-casual attire, headwear and accessories...

Can every salesperson in your company articulate your value proposition consistently and concisely in 30 seconds or less? Here is a quick litmus test: If an executive sat down next to your salesperson in seat 4D on a plane and asked, “So what does your company do?” What would they say? We often hear...

Radio Frequency Identification (RFID) technology has been around for decades. In fact, the British first used it in World War II to determine whether aircrafts belonged to friends or foes. Its mainstream spotlight started much later, however—and now, the technology is making its debut at all Delta Air Lines counters...

In January 2015, Verso Corp., a paper products supplier based in Memphis, Tenn., completed the acquisition of NewPage Holdings Inc., a once-leading producer of printing and specialty papers, headquartered in Miamisburg, Ohio. The transaction, valued at approximately $1.4 billion...

Ken Laffer, CEO of Motivators Promotional Products, Westbury, N.Y., announced that the company will affiliate with iPROMOTEu, Wayland, Mass., as part of an effort to streamline operations, scale its online business and set itself up for future growth...

Polyconcept North America (PCNA), New Kensington, Pa., has launched a new sales tool called BrandedPromotions.com to help distributor account executives drive holiday and year-end gift sales. With the tool...

Prime Line announced an enhanced Canadian shipping program for its Bridgeport, Conn., headquarters and a new program for its Jetline facility in Gaffney, S.C. For Canada-bound orders shipping from Prime Line’s headquarters...