The economy got you down? How about your sales? Tune out the naysayers for just a minute and realize the plentiful solutions waiting to be had. Yes, the struggling economy has added a different competitive dynamic to the selling game, but everyone also knows that pessimism is the least productive—and least profitable—of attitudes.
WorkflowOne
Every year, Print Professional’s sister publication, Promo Marketing (PM), unveils the best and brightest distributors the promotional products industry has to offer. In reviewing last year’s information, one message became abundantly clear: promotional products’ distributors are serious about their business.
The Strategic Print Alliance (formerly UnigraphicsUSA), hired David Batson to fill the position of executive director. Batson began his career with Moore Business Forms in 1978. In 1986, he joined OEI Business Products, where he served as VP of sales prior to the company’s acquisition by WorkflowOne in 2000.
1) Down to a Science Returning champion WorkflowOne, Dayton, Ohio, unveils not only higher sales figures for 2008, but a sophisticated business model, as well. Earlier this year, the corporate giant introduced the Dual Network Advantage (DNA), a model consisting of “two fully integrated networks enabled by proprietary, market-leading technology and the logistics infrastructure to ensure timely and efficient delivery,” explained Greg Mosher, CEO and chairman of Workflow Management. As of July, 53 of WorkflowOne’s new enterprise clients have chosen to buy through DNA, saving brand spend costs anywhere from 15 percent to 30 percent. How does it function? DNA can be broken down
Located in Mission Viejo, Calif., Global Sourcing Solutions, Inc. (GSSI), a leading international sales, sourcing and logistics company, announced John Nicely will assume the newly created position of director of sales and marketing. Prior to joining GSSI, Nicely was vice president of strategic sourcing and trade partner alliances for a leading provider of managed print and promotional solutions. During his tenure, he held roles in marketing, operations and supply chain management, and also helped to develop the organization’s business model while integrating newly acquired companies into the WorkflowOne brand. For more information, visit www.myglobalsourcing.com .
Headquartered in Dayton, Ohio, WorkflowOne announced Kodak has awarded the company the prestigious Kodak Certified Supplier Status, and granted WorkflowOne a three-year contract to be its preferred supplier of promotional marketing solutions. The Kodak Certified Status gives WorkflowOne the right to design and produce Kodak-branded promotional products for the company’s trade shows, customer marketing efforts and events it co-sponsors with NASCAR, the PGA Tour and others. WorkflowOne was selected for its best-in-class product and service levels, creative product and campaign design, lead-time performance and quality management, as well as its unique dual network that combines both outsourced services and its own manufacturing platforms.
New York-based Workflow Management—one of the nation’s leading providers of managed print and promotional product services—and Enterprise Acquisition announced that WF Capital Holding, the parent of Workflow, and Enterprise have signed a definitive merger agreement for $669 million. In addition, Workflow also has signed agreements to acquire additional businesses in the marketing services and promotional products industry, which may be completed prior to the closing of the merger with Enterprise. The current management of Workflow will remain in place to run the combined company after the merger. Workflow’s initial and largest shareholder, Perseus LLC, will stay invested in a significant part in the transaction.
WorkflowOne, Dayton, Ohio, announced the Advertising Specialty Institute (ASI) and Counselor Magazine have ranked the company 13th among the largest suppliers of promotional products—a dramatic jump from the 26th position held in 2007. This recognition is based on WorkflowOne’s promotional products revenue of $90 million in 2007—a 50 percent increase over 2006 sales of $60 million. The company cites revenue growth based on its consultative sales approach, while delivering integrated promotional product marketing and brand campaigns to its growing client base. “We’ve seen significant demand for promotional products from many of our larger corporate accounts and nonprofit clients, who use these tools to build
Headquartered in New York, Workflow Management, the parent company of WorkflowOne, United Envelope and Freedom Graphics Services, announced Greg Mosher, president, CEO and chairman, has been named a finalist for the Ernst & Young Entrepreneur of the Year 2008 Awards for the metro N.Y. area. Celebrating its 22nd anniversary this year, the Ernst & Young Entrepreneur of the Year Awards program recognizes business leaders in more than 135 cities in 50 countries throughout the world. Award candidates must demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. For more information, visit www.workflowone.com or call (877)
Dayton, Ohio-based WorkflowOne has signed a strategic sourcing partnership agreement with Global Sourcing Solutions (GSSI), Orange County, Calif., to provide international sourcing and support for WorkflowOne. The agreement gives WorkflowOne access to GSSI’s global network of suppliers while providing GSSI with exposure to WorkflowOne’s extensive sales organization. GSSI is a privately held international sourcing company that has vast experience working with offshore suppliers, particularly in the Asia Pacific region. GSSI will work closely with WorkflowOne’s strategic sourcing group to identify and respond to opportunities developed by the company’s sales force. By working together with GSSI, WorkflowOne will recommend appropriate offshore suppliers and