The Anatomy 
of a Cross-Media Campaign

The ins 
and outs of a cross-media campaign

As part of the multi-channel, multi-touch program, a series of e-mails used varying messages to entice recipients to respond. Images courtesy of NewPage and Trekk.

As part of the multi-channel, multi-touch program, a series of e-mails used varying messages to entice recipients to respond. Images courtesy of NewPage and Trekk.

Print ads placed in select magazines were effective in reaching audience segments that included catalogers, retailers and magazine publishers. Image courtesy of NewPage and Trekk.