Living Among Giants
Despite a year of surprising acquisitions, companies still benefit from an industry of opportunity
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Long-term, the forecast is more encouraging. Assuming the economy sees modest growth in the 3 percent range, Davis believes total industry shipments are likely to stabilize or experience slight growth, with some functions, processes and sectors enjoying marked success in the next 10 years.
In an industry where large conglomerates gobble up other big companies and consumer habits evolve, simply "getting by" becomes dangerous. As Davis mentioned, "If printers do not have a plan for 'the right thing to do,' they will not be able to 'do things right' within the plan."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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