Living Among Giants
Despite a year of surprising acquisitions, companies still benefit from an industry of opportunity
Just last year, Print+Promo's State of the Industry report addressed a big overhaul in marketplace realities. Suppliers and distributors alike finally tossed out traditional ink-on-paper models in favor of a service-based approach, creating a path for historic opportunities. Those opportunities, it turns out, came in the form of historic acquisitions.
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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