Living Among Giants
ON DIRECT MAIL
The Participant: Summer Gould, president, Eye/Comm Inc., Santee, Calif.
Print+Promo (P+P): What are your thoughts on the current state of the direct mail sector?
Summer Gould (SG): The biggest problem area in direct mail right now is the state of the USPS. The Postmaster General has been trying to get Congress to pass legislation that will allow them to make changes so that they become profitable again. However, with the current state of Congress, this does not seem likely this year. So the USPS not only raised postage rates like they usually do, but they also added on to the increase with an exigent rate case, in order to help raise revenue. What this means for the industry is much higher postage rates and an uneasy feeling about what is to come.