Living Among Giants
P+P: How is your company keeping up with marketplace demands?
JS: Overseas sales of U.S. products (requiring multilingual labeling) and increased regulations here in the U.S., as well as smaller packages and reduced packaging, are the biggest drivers of the increase in extended text label demands we're seeing and we've made a million-dollar investment in coupon label and extended text label production technology to help us drive cost out of the multi-part label as a result. We've also invested heavily in cold foil technologies in order to help reduce the cost of higher value decorating effects on labels and flexible film. It seems everybody wants a product with a million-dollar look, but with a budget of just a few pennies. With our cold foil, rotary screen and other special effects technologies we're able to help clients achieve this.