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But don't limit the communication to phone and email. Take advantage of face-to-face visits and lunch meetings to reassure prospects about their concerns in person.
"Today with many people believing that everything can be done through electronic communication, like social media and websites, the sales professional that actually sees a client once in a while will see much greater success, build stronger relationships and encounter fewer objections when presenting ideas for clients," Emmer said.
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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