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Different prospects will have different concerns so your approach may vary. As a general rule, take the time to understand a prospect's objection by means of individual inquiry. "When you're selling, it is easier than anybody ever wants to believe to make other people feel angry, stupid or think you are dismissing their perspective," Bishop pointed out. "So, with that in mind, ask questions. Collect information so you can respond intelligently, instead of instantly."
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Allison Ebner
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Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, "Harry Potter" character or '80s band and you'll become fast friends.
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