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Sean Norris
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8. Listen to your client
Building an effective multi-channel campaign requires a certain amount of give-and-take with your clients. Pay attention to their needs, and encourage suggestions and feedback. "The distributor should be a consultant to help the end-client understand their true goal," Flesh advised. "They, as a client-distributor team, should determine what message and medias will be most effective in reaching that goal. It's also very important to understand any budget restraints that may be present. An augmented reality program can sound great but the back-end cost of video imagery can much higher than the cost of the print ad."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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