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Sean Norris
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4. Go social
Social media is a subset of the new media discussed above, but it warrants special attention for two reasons. One, it's perhaps the most widely used form of new media, and two, the sheer number of social media sites can make marketing on them complicated. "Not all social media works for all businesses," Flesh explained. "We have found LinkedIn to be a reasonably good media, where, on the other hand, Facebook is more suited for internal marketing purposes." While each site requires a different approach, depending on the audience and your client's marketing goals, Flesh noted one way to increase social media marketing engagement overall. "We often layer social with video or whitepaper downloads," she said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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