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Sean Norris
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Still, there's more to multi-channel marketing than bombarding your target audience with emails, videos and direct mail—you need a focused, well-planned effort. Here's how to do it.
1. Do the prep work
Going into any marketing campaign without a clear grasp of the target audience is a bad idea, but it can be disastrous for a multi-channel campaign. If even one channel is off target or ineffective, it can sink the whole effort, leaving your client with little to show for in ROI. Before you launch a campaign, research everything from the target audience to your client's prior marketing efforts.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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