By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
6. Add incentives
Reaching the right audience and having them open emails, click links and watch videos is one thing. Getting that audience to actually respond to your marketing communications is another. For that, you need a strong call to action, something that incentivizes engagement. Edwards offered a few examples. "Responses can be enhanced by adding some type of offer, which could be any number of things—a discount coupon, a free consultation, or an ad specialty/promo product," he said.
0 Comments
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments