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Sean Norris
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3. Utilize new media
To effectively reach a target audience, you've got to know where to look. That means using the channels that audience frequents most, even if those channels aren't necessarily the traditional ones. If your audience uses Twitter, find a way to reach them there. If they're big smartphone users, make mobile a priority. "Five to 10 years ago we would be focused on magazine ads and trade shows. Our websites were OK, but not much more than images of products, company propaganda and a phone number," said Flesh. "Today, our marketing requires using medias that are accessed by our clients. Websites must be mobile-friendly. Email marketing must contain value, not sales offerings."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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