Attach Value Through Affixed Products
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Brandt acknowledged that from a laser printing and mailing standpoint, integrated products may be easier to work with than affixed. But, while ease of printing is a benefit, the primary purpose of the project must be taken into consideration. "If the card is to be a driver in a direct mailer, is an integrated product going to get the same response as an affixed card? An affixed card becomes the showpiece of the mailer," said Brandt. "Some end-users feel that the integrated card is too hard to recognize on the form, while it is impossible to miss an affixed card sitting up on the form. Marketers tend to prefer affixed cards, while laser printer operators prefer the integrated styles."
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