Attach Value Through Affixed Products
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Brandt added that affixed magnets can help distributors gain entry into marketing departments where big money is spent. "Marketers understand that you have to spend money to make money—unlike purchasing people, who try to find ways to spend less money," he commented. "Marketers can clearly see the value of affixed products in enhancing a company's overall image." He recalled one distributor's fortuitous meeting with a marketing representative that resulted in an order for a few million affixed magnet pieces.
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