Attach Value Through Affixed Products
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Affixed magnets are particularly hot products for Brandt Affixing. "They're a terrific way for companies to get into consumers' homes," observed Brandt. He pointed out that magnets are useful in everyday life and that people tend to hold on to them, even if they don't patronize the companies whose imprints are on the products. "So, just think how hard it is for people to throw away magnets that are personalized with their names," he continued. "Many different companies, non-profit organizations and religious ministries are latching on to this idea of combining their names with those of recipients to attract attention and generate results."
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