Attach Value Through Affixed Products
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The notes can serve as discount coupons and devices to be attached to reply cards, provide phone numbers or Web site addresses that customers can easily access, and even highlight products on particular pages of catalogs. Since the notes can be easily removed from envelopes, the recipients can place them somewhere handy, such as by the phone or on the refrigerator, a mirror or a computer monitor as a reminder. USPS studies show that the affixed notes increase response by as much as 37 percent.
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