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"We've gotten a tremendous response," Buck said. "It's not just a distributor and vendor relationship; it's a partnership to win more and more penetration into an account base."
Cole, for one, thinks such partnerships are a great idea. While acknowledging that some distributors fear a loss of control, he said he's realized, "I don't know everything and I never will. I'm a dreamer, schemer and problem solver, and I was delighted when Casey Campbell called us [for joint projects]."
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