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Ward/Kraft, Fort Scott, Kan., provides sell sheets online for downloading and its extensive forms library, which is filed by product and industry, gives distributors "a lot of impact" in their marketing efforts, said Roger Buck, director of sales, Kansas forms division.
"We're also on the verge of launching a branded Web site so a distributor's online visitors can see Ward/Kraft's offerings and think they're still on the distributor's Web site," Buck said.
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