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"Customers see that we have a direct connection with a manufacturer. Working toward one goal makes us appear bigger than we are," Fortner explained. "The manufacturer and distributor then become like one company in the end-user's eyes."
Teamwork has also helped another CFC distributor, Tri C Enterprises in Atlanta, land a major piece of business worth more than $500,000. President and CFO Bill Cole had been working with both CFC and the Chick-Fil-A restaurant chain for nearly 18 years. "My credibility with the customer was well-established and I could demonstrate a long history of working together with a manufacturer," Cole said.
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