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While today's promotional calendars are not bringing in that kind of cash, they are a healthy mainstay for many distributors. "There is a 90 percent reorder rate for calendars," explained Lori Kates, general manager/vice president for Vitronic Promotional Group, Mason, Ohio. "Distributors can create their own retirement plan. We have many distributors that have sold calendars for 20 to 30 years and now only work three months of the year, collecting reorders, and vacationing the remaining months. They are a natural annuity for the distributor and a very effective, inexpensive advertising solution for the end-user."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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