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But don't let the days on the calendar pass by before jumping on their sales. Oftentimes, distributors will wait until the fourth quarter before placing their orders. But according to Kates, "Spring is the best time for distributors to send in their calendar orders." Bunsness concurred, "It is never too early to begin talking to your customers about the benefits of calendar advertising." And with many supplier companies offering incentives to get calendar orders in early, why not start today?
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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