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One thing that separates calendars today from those of past generations is their customization. Variable printing and other embellishment technologies make it easy for suppliers to offer a wide variety of custom options. "It is all about custom," noted Bunsness. "Many customers want to be able to make their calendar unique, so they are looking for more ways to add their own touch to the calendar. Today's technological advances make it easier and easier to give end-buyers completely customizable calendars in as few as 50 units minimum."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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