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Bunsness advised distributors of the importance of educating end-buyers on calendars as a promotional tool. "Help the customer understand why calendars should be included in their marketing mix," he said. "The distributor is really selling advertising with the calendar as the vehicle," Kates added. "During sales calls, distributors should ask end-users if they've ordered their calendars for the year."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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