Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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“Changing the size of the components for a different look can be cost-prohibitive with the new USPS rates. In the specialty mailer realm, we have seen non-standard papers used to improve response rates. We had a client change from a white sheet to a bright pink sheet, and the response improved nicely. In both types of mailers, we have also seen an increase in the utilization of custom die cuts, scratch-offs and integrated cards and labels to spice up the piece. Again, adding more color always enhances the creative’s look and feel.”
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