Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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Brian Coats, CDC, VP Marketing, MAR Graphics, Valmeyer, Ill. (www.margraphics.com):
“Direct mail is still valuable because it is tactile. Direct mail puts a message of value directly into the prospect’s/client’s hands. No other marketing or sales method short of package shipments or direct sales calls—and the costs associated with them—can effectively provide an equivalent value.
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