Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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It’s a winning formula for Hollywood blockbusters—a small town, major city, even planet Earth as a whole, finds itself under attack by some monstrosity. But, when an intruder abandons the big screen and infiltrates our mailboxes, it becomes personal. Of course, monsters aren’t hiding in our mailboxes waiting to attack as we retrieve the contents; nevertheless, a deluge of unsolicited direct mail can be just as horrific to find.
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