Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“We produce both conventional direct mail—a letter, buck slip or return envelope inserted in an outer envelope—and multiple-ply specialty mailers. On the former, we have seen an increase in the use of remoistenable glue, metallic inks and even thermochromic inks to liven up the mailing. Anything that makes the piece more interactive with the recipient has shown an increase in response rates.
0 Comments
View Comments
Related Content
Comments