Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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Jason Lund, graphics product manager, Videojet Technologies, Wood Dale, Ill. (www.videojet.com):
“Direct mail is still valuable for companies because it works—it gets the attention of potential customers, and marketers will pay for that. Research indicates that direct mail accounts for nearly 20 percent of all advertising expenditures for reasons such as precise targeting and personalization of mail pieces, measurability and active medium—[it] encourages recipients to take action.
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