Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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In lieu of these findings, what does this mean for direct mail, a market that continues to generate billions of dollars? Perhaps it suggests nothing presently. Yet, this might change within the next few years, since the plan to eliminate the number of mailer recipients has been initiated.
Those trying to reap profits from direct mail must get mailers into the right hands—and make sure they stay there—before they hit the trash can. With the demand for customer interaction comes creative tactics such as personalization, coupons, scratch-offs and colorful designs, to name a few.
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