Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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“Videojet Technologies has contributed to this trend in multiple ways. The Videojet G4100 digital imaging system creates personalized mail pieces that grab users’ attention, and thus encourage resulting action, such as visiting a website or visiting a retailer’s closest branch. [The Videojet G4100 features a 4.25-inch printband in a single head, allowing commercial printers to customize mail pieces with up to 1,200-dpi resolution for addresses, message text and graphics]. The BX series of binary array printers print on a wide-range of attention-grabbing stocks [including] plastics and clay- and aqueous-coated.”
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