Don’t Return to Sender!
Take advantage of creative opportunities in direct mail to boost response rates
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“Last summer, we did our own promotional campaign that included two pieces of direct mail and two e-mail reminders—each directing recipient[s] to their own unique PURL (personal URL). This multi-touch, multichannel strategy, now known as ‘cross-media marketing’, is quickly gaining ground. Goodway Group of Massachusetts has the onsite infrastructure to provide these services for our marketing clients.”
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