Don't Leave Accounts in a Bind
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Rishel pointed out that distributors can increase value—and profits—by educating customers about print-on-demand and Web-based fulfillment programs for their multi-page documents. "These types of programs are extremely popular, and allow end-users to buy in small quantities for up-to-date publications," she said. "I would encourage distributors to discuss print-on-demand programs for all of the publications that a company does and explain how they eliminate waste and warehousing hassles."
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